Who George is

George is a voice, not a man. He is generated by an open speech model called Kokoro, using a British male voice, and every line he says was written or computed by Looper a fraction of a second before you heard it.

There is no George. Nobody was recorded reading your yardages, no caddie is sitting in an office somewhere watching your round, and Looper will never claim otherwise. We gave the voice a name because “the text‑to‑speech output” is a horrible thing to have in your ear for four hours, and because a caddie with a name is easier to argue with.

What we did borrow from real caddies is the manner. A good caddie is brief, specific and certain. He gives you a number, a club and a reason, and then he stops talking. He does not narrate, he does not hedge, and he never says anything at all while you are over the ball. George is written to those rules:

Two sentences, maximum. If it takes more than that, the call was not clear enough to make.
The number first, always. You want to hear the yardage before you hear the reasoning.
A reason attached to every opinion. “Take the six” on its own is useless; “take the six, it’s fifteen into you” you can agree or disagree with.
Silence over the shot. He briefs on arrival, calls it when you stop by the ball, and then says nothing until you have moved.
No cheerleading. He does not tell you that was a great shot. You know whether it was a great shot.

Why he says “one forty‑eight”

Because that is how it sounds on a golf course, and because it is safer.

Read aloud, 148 becomes “a hundred and forty‑eight” — five syllables of throat‑clearing before the part you needed. Caddies drop the hundred and say the digits: one forty‑eight. It is faster, it is what your ear is expecting, and when the wind is up it is far harder to mishear as one hundred and eighty.

The same goes for the rest of it. 230 to carry the bunker is “two thirty”. A pin four paces on is “four on”. Wind is in miles per hour and distance is in yards by default, because this is a British product for British golf — switch to metres in your settings and George switches with you, without you having to convert anything in your head over the ball.

How to change his speed

Some people want the number and nothing else, at pace. Some want it slower than the default, particularly through a pair of glasses with wind noise around them.

Open your account page.
Find George’s speaking speed and drag it. The scale runs from 0.7 — deliberate, every syllable landing — to 1.4, which is a caddie who can see the group behind you. 1.0 is the default.
Press play on the sample line. It speaks the same call at the new speed so you can hear it before you are standing on a tee with it.
Save. It applies from the next hole, and it travels with your account, so it is the same on any phone you sign in on.

You can also turn the voice off entirely and keep every number on screen. Do that in a medal round, where advice on club and line is against the rules even when it comes out of a phone.

On the accent

He is British, and he sounds it. That is a deliberate choice rather than a limitation: Looper was built for British courses, in yards, with pot bunkers and wind off the sea in it, and an American voice reading you a links hole always sounded like a translation. More voices will come. George stays the default.

the numbers are free — the voice starts at Pro